Dr. Jolly Masih

With a diverse educational background, Dr. Masih brings a wealth of expertise to her role. She completed her Post-Doctoral Research at the esteemed Erasmus School of Economics, Erasmus University, Netherlands. Additionally, she holds an Executive Post-Graduation in Business Analytics from IIM Indore and earned her Ph.D. in Marketing and Big Data Analytics from IABM, India, in collaboration with Drexel University, USA. Dr. Masih's areas of expertise span business analytics, marketing strategy, consumer behaviour analysis, and data-driven decision-making. Her research endeavours have resulted in numerous publications in reputable journals such as the Journal of Personal Selling, PLOS ONE, and the American Food Science Journal. Through her work, she aims to address real-world challenges faced by businesses and advance knowledge in her field.

One of the highlights of Dr. Masih's career is her pioneering work in agricultural technology. She is the mastermind behind the Nano-Drone Innovation Series, comprising the AgroFly, Agro-Wings, EcoFly, and RoboFly drones. These innovative drones have revolutionized crop surveillance and management practices, empowering farmers with real-time insights into crop health, pest infestations, and environmental conditions.