Prof. Pratik Modi

Prof. Pratik Modi is the Dean of the School of Management at BML Munjal University, Gurugram, India. Previously, he served as Dean (Faculty) & Professor of Marketing at the Institute of Rural Management Anand (IRMA). Before that, he was associated with the Portsmouth Business School, University of Portsmouth, UK, as a Research Fellow and Visiting Fellow. He brings over 17 years of combined experience in industry, academics, research, and consulting.

He has a track record of securing large research grants from organizations such as IDRC-TTI, UNICEF, and the University of Portsmouth. He is a productive researcher, with publications in leading international journals. He has provided wide consultation to state and central governments, multilateral agencies, and leading MNCs. Throughout his career, he has played pivotal roles in institutional administration at various leadership positions. He has spearheaded strategic initiatives and policy formulation that have led to substantial institutional transformation and growth.

He has taught courses such as Marketing Strategy, Services Marketing, Managerial Decision Making, Structural Equation Modeling, Quantitative Research Methods, Marketing Management, Social, and Nonprofit Marketing at premier management institutions in India and Europe. His primary research interest is the study of the notion of strategic orientations and the exploration of their implications. His other research interest areas include sustainable consumption, rural-social aspects of marketing, and nonprofit marketing.

Beyond academia, he is an ex-professional Tennis player, a government-certified rock climber, and a Himalayan survival trekker. He enjoys reading books spanning diverse topics in literature, science, history, arts, and society during his downtime.